Brand Identity 2013
Bigbite — Restaurant Brand Identity
Full brand identity design for Bigbite restaurant — logo, visual system, menu design, in-store environment graphics, and seasonal campaign materials for the Lebanese market.
Overview
Bigbite is a fast-casual restaurant chain in Lebanon. As Design Lead at Harba Group, I led the full visual identity project — from logo development through to implementation across all customer touchpoints.
Scope
- Logo design and brand mark system
- Typography and colour palette definition
- Menu design (dine-in, takeaway, digital display)
- In-store signage and environmental graphics
- Packaging design (bags, boxes, cups)
- Staff uniforms and branded collateral
- Social media visual identity
Approach
The brand needed to feel energetic and approachable for a young Lebanese audience while maintaining food photography standards that would translate well to outdoor advertising. The colour system was built around bold, appetite-stimulating tones with high-contrast typographic pairings.