Tom Sweet — Dessert Brand Identity
Brand identity and packaging design for Tom Sweet — a Lebanese dessert and patisserie brand. Logo, packaging, menus, and in-store experience designed to feel premium yet playful.
Overview
Tom Sweet is a Lebanese patisserie and dessert brand under the Harba Group portfolio. The brief was to create a brand identity that felt premium enough for gifting occasions while remaining approachable and fun for everyday visits.
Deliverables
- Logo and brand mark design
- Packaging system (boxes, bags, ribbons, tissue)
- Menu design (seasonal and core)
- In-store signage and environmental design
- Gift collection packaging for Ramadan and Eid
- Social media templates
Design Direction
The visual identity drew from European patisserie traditions — clean, sophisticated, with a warm palette — while incorporating subtle Arabic typographic flourishes to ground it in the Lebanese context. Gold foil accents on gift packaging elevated the premium positioning.
Seasonal Work
Special edition packaging was designed for Ramadan, Eid, Christmas, and Valentine’s Day — each maintaining brand consistency while introducing seasonal colour palettes and decorative elements.